Fabrice Reymond, Nescafer Duration: 68 minutes / format: PAL all zones / Color booklet 64 pages : texts by Dean Inkster and Fabrice Reymond / French - English (tranlations : Gauthier Hermann et Dean Inkster) / Music : LionelFlorence / Edition Les Laboratoires d'Aubervilliers in collaboration with the Institut français de Stuttgart and art 3, 2003. ISBN: 2-915150-00-1 / recommended public price: 25 euros / Distribution: Paris-Musées / Design : dokidoki. Started in 2000, Nescafer is Fabrice Reymond’s first film and is part of an artistic project he entitled CinémaGénérique. This method of making films corresponds to a new cinematographic genre, which starts with a writing process combining video games and cinema, and explores the new creative possibilities introduced by digital technologies. The basic principle of Cinéma Générique is the desynchronization of text, sound and images. All these separate sequences are played during the broadcast according to random editing produced by a computer program. The CinémaGénérique leads to considering film to be more like a universe, a fiction that surrounds us, rather than like a narration that to be followed. The point is to borrow from the cinema its spectacular and ephemeral characteristics, its capacity to deliver immediate emotions, to be consumed right away.